Social Good
With the theme of “eat”, “travel” and “home”, gift330 brings the artworks created by People in Recovery (PIRs) into the community, encouraging the general public to get to know PIRs and their artistic talents. From sheltered workshops to the communities around them, they have the opportunities to cooperate with different stakeholders in society. Through visits, sharing activities and artistic integration activities, they give full play to their artistic creativity and find a moment of their own space in the bustling urban life of Hong Kong - feeling the warmth of art that heals the body and mind, and further connecting art with the community and daily life.
We look forward to meeting with you and “travel” around together to create a harmonious society where art is inclusive.
Gift me a moment
Art can be an enlightening experience. It can also be found in every detail of our life. By learning to relish the taste of life, everyone can be an artist.
In 2020, the New Life Psychiatric Rehabilitation Association brings the artworks from people in recovery(PIR) to the world through the gift330 project. Themed with ‘eat’, ‘travel’ and ‘living’, PIR’s art pieces are transformed to lifestyle products and their creativity are being connected with our society and lives.
The gift330 project has multiple meanings. ‘Gift’ also means ‘present’ and ‘talent’ in English. Therefore, gift330 is more than just a present. It also represents the unique talent of every PIR. ‘Present’ is not only a synonym of ‘gift’, but it also means ‘this moment of being’.
gift330 precisely expresses the Association’s work in promoting mental health. Everyone can focus on the present moment, enjoy the details of life, and take good care of our ‘330’ –body, mind and spirit.
gift330 is for both PIR and general public to participate together. Through these products, the general public could discover the talent and efforts of the PIR and enjoy the moment of being as they use them. Let yourself find beauty in life.
Design Concept
All paintings from our members are art works which should be in every part of our lives. Themed with ‘eat’, ‘travel’ and ‘live’, gift330 project is all about our daily live.
We incorporated unique visual elements into some of the “eat” series tableware. You could discover the complete picture from a certain angle in which it echoes with the relationship between our spirit and the present moment and also reminds us to enjoy this moment of being. We applied the dark line around the edge of the tableware set for showcasing the text ‘0’ from the project name. –We invite you all to enjoy the present moment while eating alone or with loved ones.
New Life Psychiatric Rehabilitation Association
Since 1965, the New Life Psychiatric Rehabilitation Association has been providing services to those with mental health issues, from residential care and employment and vocational training to community support for people in recovery (PIR). As a result of our passionate belief in social inclusion and self-reliance for PIR, we have established different social enterprises to promote the message of well-being under the brand “330”, which, in Cantonese, carries the homophonous meaning of “body, mind and spirit” – the balance of which we all strive to attain.
Our Stories
See our art pieces
One’s talent is a gift.
gift330 Products
Art is life ∙ Life is Art
See our products to experience different art of life